Born from a love for inclusivity and acceptance for all stems the idea of Misfit, a brand that celebrates the real raw human self. No matter the skin, size, gender, or background, Misfit is made for all. Beyond this, it aims to create a community of people who care about the idea behind the label as much as how they look.
Fueled by the passion for fostering loving relationships with our bodies, ourselves, and who we are, Misfit believes a better world starts with us and for this reason is committed to an idea of an inclusive label.
Inspired by the needs of a common Pakistani, Misfit creates clothes that are focused on both form and function to provide you with size choices that are carefully sourced, designed, and manufactures in Pakistan
Our Mission
We are pushing back against the typical standards, promoting inclusivity, and moving the needle on body positivity so every person has access to their favorite products to enjoy life the way they should.
Our Vision
We envision becoming the most future-forward, inclusive and body positive label in Pakistan that empowers its customers through perfectly fit garments for everybody.